This stimulating new degree is designed to develop your ability to identify trends, understand consumer behaviour, and create attention-grabbing campaigns. Modules on customer insight, brand management and social media focus on real knowledge, while briefs from the Institute of Direct and Digital Marketing and other organisations give you practical experience.
Key advantages and benefits of the Greenwich BA (Hons) Advertising and Digital Marketing Communications:
- A rigorous combination of established marketing theory and cutting-edge advertising digital practice
- Our marketing subjects are ranked highest in London overall (Complete University Guide 2019)
- The degree is accredited by both the Chartered Institute of Marketing (CIM) and the Chartered Institute of Data and Marketing (IDM)
- Offers exemptions from CIM and IDM examinations
- One of the first degrees of its kind in the UK, and unique in Malaysia